This project is the comprehensive packaging and point-of-sale design for a product.
This will include the identity, branding and design of a three product package collection along with either, a significant point of sale display for the packages, or a comprehensive ad campaign to market the product.
You may choose existing product packaging which you can re-brand, re-position and
re-design, or you can start from scratch with a totally new and unique product. I suggest you select a product you are familiar with and have a
good working knowledge of. Your Initial project research will include at least two representative examples of product packaging, pop displays and/or product advertising.
Designers
Tony - Beer Packaging; Bo - Bicycle Parts Packaging; Brynn - Candy Packaging
Tentative Project Schedule
If
this is the route you’d like to go, please have some idea of the product you'd be interested in, as you will begin work on
research and a project brief on Tuesday, March 22nd.
Tuesday, March 22nd
Project Launch
Thursday, March 24th
Initial Research and fully detailed Project Brief Due
- Including Full Project Schedule
Tuesday, March 29th
Research & Content Collection
- Work in Class
Thursday, March 31st
Research & Content Collection
- Work in Class
Tuesday, April 5th
Package Brand Comp Due
Project Assessment / Critique
- Work to Date
Thursday, April 7th
Package #1 Comp Due
- Work in Class
Tuesday, April 12th
Package #2 Comp Due
Project Assessment / Critique
- Work to Date
Thursday, April 14th
Package #3 Comp Due
- Work in Class
Tuesday, April 19th
POP or Ad Campaign Comp Due
Project Assessment / Critique
- Work to Date
Thursday, April 21st
Project Finalization
- Work in Class
Tuesday, April 26th
Final Packaging & POP or Advertising Due
- One full-size Printed Packaging Mock-up
- Comprehensive Digital Mockups
Class Presentation & Critique
